1

The Operation of Visual Imagery as a Mediator of Advertising Effects

Year:
1993
Language:
english
File:
PDF, 2.18 MB
english, 1993
4

Brand Placement Recognition

Year:
2004
Language:
english
File:
PDF, 147 KB
english, 2004
6

Viewers' Recognition of Brands Placed Within a Film

Year:
1996
Language:
english
File:
PDF, 878 KB
english, 1996
7

Advertising via the Box Office

Year:
1996
Language:
english
File:
PDF, 669 KB
english, 1996
8

Decision‐Framing Helps Make the Sale

Year:
1989
Language:
english
File:
PDF, 379 KB
english, 1989
12

A modified scale for the measurement of communication-evoked mental imagery

Year:
1998
Language:
english
File:
PDF, 138 KB
english, 1998
13

Effects of moral cognitions and consumer emotions on shoplifting intentions

Year:
1996
Language:
english
File:
PDF, 1.12 MB
english, 1996